MARKETING MANAGEMENT OF A BLOG
Before understand about the marketing of the blog we must understand about the meaning of marketing so that we understand the blog marketing management.
Blog…………………….................................................................
“blog is web page that provide information on various topic”
“blog is web page that provide information on various topic”
Marketing…………………………..................................................
“marketing is the process of finding the needs of consumer,
design the product for these needs, then setup the price, distribute and
promote the product “
“Create a bundle of utility and exchange it with those who
want to pay for it”
Management…………………….......................................................
‘Management is the process of activity which include planning, organising, directing, communicating and motivation”
Product
Promotion
People
Process
Physical evidence
Price
Place 
Product
To understand blog as a product we first understand the environment of industry
content selection of blog:
Packaging and Branding :
Define the goal and measure the result: first and most important task in managing a
blog is setup goal and then measure.
Promotion
Attention about the blog
Interest in blog
Desire in blog
Action on blog
Some target are as under
A) Create a 5
blog in month
B) Improve the
traffic 10% yearly
People
Skill of people
in blogging,
Physical evidence
Targeting and Positioning
Process
BRAND NAME
Hosting
Blog calendar
Content writing
Content mix
SEO
SEM
WEBSITE DEVELOPMENT
SOCIAL MEDIA MANAGEMENT
PAGE DESIGNING
Price
Place
